Applauding Partick Thistle’s Perfect PR This Summer!

Credit: Partick Thistle Football Club

Credit: Partick Thistle Football Club

I probably don’t need to introduce you to Partick Thistle’s new mascot ‘Kingsley’ as you’ve probably seen him all over the news in the last week and a half.

He is one scary looking mascot. But soon the scoffing and talk of being the worst mascot ever disappeared as Kingsley became a viral sensation online.

Kingsley and Partick Thistle soon began trending worldwide on Twitter. The image of this angry looking Lisa Simpson type character was all over every news outlet going. He even got a mention during a BBC Two primetime show.

Partick’s Media and Communications Manager George Francis has been inundated with media requests from around the world:

“The response to him has been incredible – we’ve had emails from CNN and Time magazine, we’ve been on websites in Australia and New Zealand, and somebody brought into the office the other day a newspaper from Cyprus with a story about Kingsley.

“We could never have predicted the extent to which it has gone global.”

Other Scottish sides have been left in the wake of the Jags successful PR campaign this summer.

It has shown many of us that creative sparks remain within the Scottish game.

Bringing in Turner Prize nominee David Shrigley has turned out to be a stroke of genius and having the balls to go with the end design deserves a big pat on the back too!

It has been fantastic to see a family friendly club like Partick Thistle, who have always been great for new media websites such as this one, bask in some well deserved limelight.

The club haven’t sat back and accepted praise or media attention to fall on just the now charismatic Kinglsey.

They launched their new home kit in Glasgow’s George Square on Tuesday in front of a big crowd. Their now famous mascot was obviously in attendance and helped entertain the punters, with kids falling over themselves to meet Kingsley.

Kingsley was launched on the back of Partick’s new six figure sponsorship deal with American investment advisory firm Kingsford Capital Management. That deal has been huge for Thistle and the exposure Kingsley has already received will show the Jags new sponsors that they picked wisely when they chose Partick Thistle.

While some of Thistle’s first team stars of last season have departed like Stephen O’Donnell and Scott Fox, fans will be buoyed with new faces coming in. Former Liverpool youngster David Amoo has signed up from Carlisle Utd, last seasons loanee Callum Booth has joined on a permanent deal and experienced Czech goalie Tomas Cerny will come in and challenge Paul Gallacher for the number one spot.

More new recruits need to be made but manager Alan Archibald will be happy with the progress that has been made so far this summer.

It seems like a real feel good factor has surrounded Firhill during this off-season.

The new strip looks dandy, the new mascot is already a worldwide star, the squad reinforcements are coming in and a valuable new sponsor has enthused all those involved with the Jags.

The Partick Thistle story this summer has been probably Scotland’s brightest footballing story. It just goes to show what you can do if you think outside the box, stick to a gameplay and execute it with perfection.

It should show others in Scotland that taking a wee calculated risk here and there can actually benefit your club!

For all the latest PARTICK THISTLE news visit their WEBSITE. You can also follow the club on Twitter @ThistleTweet

If you are in and around Glasgow in July then get yourself down to Firhill on Tuesday the 21st of July for a friendly against Wigan Athletic at 7.30pm or on Saturday the 25th of July for the 3pm kick-off against Rotherham Utd. 

One Response to “Applauding Partick Thistle’s Perfect PR This Summer!”

  1. Yes all good publicity for the jags just hope that a very rich football lover could thake them over now and get all the jags fans back to firhill. Cmon the jags

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